With China's booming economy in a strong growth, the luxury industry in this emerging market is also promising. China is said to represent the third most important customer base for the luxury goods industry, accounting for an estimated 12 percent of global sales of the biggest brands. If the high living continues as expected, China will surpass Japan to become the world's second-largest purchaser of luxury goods by 2015, when it could account for 29 percent of the world's luxury sales, the Goldman Sachs' report said.

Lured by the big potentials in the China luxury market, global luxury brands are flocking into the promising land to seize the medium term opportunities with diligent investment and aggressive expansion moves. Although growing presence of international brands in China is already bringing greater competition, they also share something in common. Since China is a brand new market for the recently recovered luxury industry, all of the well established luxury brands meet the similar challenges here. Taking anti-counterfeiting for example, in December 2005 Burberry, Gucci, Louis Vuitton, Prada and Chanel won a historic case against Xiushui Haosen Market in Beijing. However, such kind of alliance is rare, neither is their sharing on the common concerns.

Unlike other industries in China, there's no association or organization serving the luxury industry which is considered to be more elusive and demanding. That's why we believe it could be crucial for HBR China to take this role to embrace a luxury club under the prestigious name with its "Ideas with Impact". Inspired by the Luxury Goods & Design Business Club of Harvard Business School and based on the resource of Harvard Business Review which is referred as "the Management Bible" for more than 80 years, the HBRC Luxury Club also stands out to be delving into the business success in the promised China luxury market.

The HBRC Luxury Club aims to serve the luxury industry leaders in China or overseas but looking into China while the market is promisingly growing maturer. It provides the elites an unparalleled platform for networking, communication and sharing on the common concerns in the Chinese market while it also provides multi-channel information and creates innovative branding and profiling opportunities for the honorable industry members.